RESEARCH METHOD FOR MARKETING
ANNOTATED BIBLIOGRAPHY
Buying Behavior
Meywinda Ritya Iriyanto
Question:
1. Consumer’s Perceived Value and Buying Behavior of Store Brands: An Empirical
Investigation
2. Role of Packaging on Consumer Buying Behavior
3. A Study of Consumer Buying Behavior for Bath Soaps in Pune City
4. Impact of Product Price and Quality on Consumer Buying Behavior: Evidence from
Pakistan
5. Influence of Brands on Female Consumer’s BuyingBehavior in Pakistan
6. The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female
Consumers
7. A Study of Influence of Demographic Factors on Consumer Impulse Buying Behavior.
8. CONSUMER BUYING BEHAVIOR FOR BRANDED AND NON BRANDED
JEWELLERY IN INDIA
9. Impact of Labeling and Packaging on Buying Behavior of Young Consumers with
Mediating Role of Brand Image.
10. Powdered Milk Consumers’ Buying Behavior.
11. CONSUMER BEHAVIOUR IN ORGANIZED RETAIL: AN EMPIRICAL STUDY
OF NOIDA
12. Perceptions and Buyer Behavior Towards Private-Label Colas: An Exploratory Study
to Understand the Views of the Store Managers of United Kingdom
13. BUYING BEHAVIOR OF RURAL CONSUMER WITH REFERENCE TO
PACKAGED FOOD PRODUCTS IN BIHAR
14. ASSESSING THE SITUATIONAL FACTORS AND IMPULSIVE BUYING
BEHAVIOR: MARKET SEGMENTATION APPROACH
15. Online Buying Behavior and Perceived Trustworthiness
16. An Exploratory Study on Relationships between Factors that Influence Consumers’
Perceptions of Retail Branding and Purchase Behavior
17. Effects of Country-of-Origin on Buying Behavior: A Study of the Attitudes of United
States Consumers to Chinese-brand Automobiles
18. THE IMPACT OF ADVERTISING ON BRAND LOYALTY WITH THE
MODERATION OF CONSUMER BUYING BEHAVIOUR; A CONCEPTUAL
FRAMEWORK
19. Impact of radio advertisementson buying behaviour of urbancommuters
20. The influence of general trust and specific trust on buying behaviour
21. The Effect of Perceived Product Characteristics on Private Brand Purchases
22. The Study of Relationship between Packaging Elements and Purchase Behavior:
consumer of food, cosmetics and health products.
23. Buying Behavior: Gender and Socioeconomic Class Differences on Interpersonal
Influence Susceptibility
24. Factors Affecting Consumer Buying Behavior of Shoes in Kolkata: A Case Study
25. An Exploratory Study of Marketing Factors Influencing Fairtrade Food Buying
Behaviour in the UK
26. Influences on the buying behavior of purchasing commercial housing in Nanning city
of Guangxi province, China
27. The Impact of Cultural Factors on the Consumer Buying Behaviors Examined through
An Impirical Study
28. The effect of Brand Equity on Consumer Buying Behavior in term of FMCG in Iran
29. The role of social identity and attitudes toward sustainability brands in buying
behaviors for organic products.
30. A Study of the Factors that Affect the Impulsive Cosmetics Buying of Female
Consumers in Kaohsiung
1. Consumer’s Perceived Value and Buying Behavior of Store Brands: An Empirical
Investigation
Harcar, Talha; Ali, Kara; Kucukemiroglu, Orsay. (Summer 2006).The Business Review,
Cambridge. Vol 5. Nuber 2. 55-62
This paper want to examine the factors that influence consumers’ buying behavior of store
brands. This research try to examine the decision to purchase a store brand using a
conceptual model which incorporates a number of variables that are hypothesized to
influence store brand purchase decision. The variable used are “involvement”, “brand
loyalty”, “price preception”, “ quality preception”, “familiarity” & “preceived risk”. The
data collected trough self administered questionare from residents in Pittsburgh and New
York, Pennsylvania. A total of 850 questionare delivered to respondents living in different
neighborhoods. Long after the 850 qustionare distributed, 799 usable ones were retrived.
The Results showed that there is relationships between store brand purchase and value
consciousness, previous experience, and consumer perceptions. The finding of this
research bring consideration of how marketer should deal with store brand related to the
consumer behavior. It sugested that value consciousness contributes to the positive store
brand prespections and therefore marketing strategies should build the strong positioning
to emphasize the value of the store brand, otherwise, the customer will preceive it as bad
quality of product.
2. Role of Packaging on Consumer Buying Behavior
Mr. Mitul M. Deliya & Mr. Bhavesh J. Parmar. 2012. Global Journal of Management and
Business Research Volume 12 Issue 10 Version 1.0
The objective of this empirical journal is to determine the role of packaging on consumer
buying behavior, to determine the influence factors of packaging on consumer buying
behavior and to know the most important factor of packaging on the consumer behavior.
There are two kind of variable in the research, they are dipendent and independet variable.
Dependent variable here is consumer behavior and the independent variable is packaging
color, background image, packaging material, font style, design or wraper, printed
information, innovation. The study collected the data using questionare by asking each of
variable using 5 points and implement rating type scale ranging from one (strongly
disagre) to 5 (strongly agree). Moreover, this research conducted in Patan district by using
random sampling to 150 respondent. Thus only 145 questionare collected properly. This
research conclude that package is one of the most valuable marketing communication tool.
It performs an important role in marketing conmunication, especially in the point of sale
and could be treated as one of the most important factors influencing consumer’s purchase
decision. This research result of the study could be the consideration for marketing when
deciding the packaging because poor packaging is one of the causes of product failure in
the market. It is necessary to set the packaging standard and to implement accordingly for
better protection and promotion of a product.
3. A Study of Consumer Buying Behavior for Bath Soaps in Pune City
Nalawade, K.M., Nale. A. 2013 (March). International Journal of Marketing and
Technology, Vol 3
The study want to evaluates the factors that influence consumers during the purchase of
bathing soaps. Furthermore, there are some others objectives, those are To study the
concept of the consumer buying behavior of soap,To study the consumer awareness &
recent demands of different brands of soap, To find out how promotional schemes are
influencing the behavior of consumer buying soaps and also To study how product
attributes are influencing consumer behavior for buying soaps. In this study, There were
421 questinonares distributed to therespondents selected from Pune city. The statistical tool
used for the purpose of the analysis of this study is simple percentage, weighted average,
rank and chi-square test. Thus, with the help of primary data examines the different factors
which influence consumer to buy bath soap such as product attributes and promotional
schemes. The study shows that consumers are more aware about different bathing soaps
which are available in the market.
There is high demand in the market for different bathing soaps such as Lux, Dettol, Dove,
Pears, Santoor, Lifebuoy and Moti. The concern resulted by this study is that promotional
scheme (Buy 3get one free) is more popular in the market. Most of the consumers give
preference to Rose and Sandal Fragrance. Most of the consumers considers quality,
fragrance and price during purchase decision
4. Impact of Product Price and Quality on Consumer Buying Behavior: Evidence
from Pakistan
Kalhoro, S.H., & Wasif, R. 2012. INTERDISCIPLINARY JOURNAL OF
CONTEMPORARY RESEARCH IN BUSINESS VOL 4, NO 4
The study want to find out impact of product price and quality on consumer buying
behavior and the influence of product price and product quality of the consumer buying
behavior in Pakistan. This research is a quantitative research where sources of information
are gathered from questionnaires. Instrument utilized was through the self-administered
questionnaire containing closed-ended and scales to matrix questions. This study is
interested in describing the characteristics of a population or phenomenon, thus the study
is a descriptive study. The type of sampling is probability sampling. Moreover, 100
responden used from the general public of Pakistan, who was involved in the purchasing
process. This research could contribute in helping Pakistani consumer market to improve
pricing and product quality strategies, some more work to be done like after sales services
and other variables on buying behavior.
5. Influence of Brands on Female Consumer’s BuyingBehavior in Pakistan
Zeb, H., Rashid, K., and Javeed, M.B. 2011International Journal of Trade, Economics and
Finance, Vol. 2, No. 3
The aims of this study is to examine Pakistani female consumer’s buying behavior and
understand the key factors of branded clothing which influence female consumer’s
involvement towards trendy branded clothing. Data was collected using questionnaires.
The research was conducted from general female consumers aged between 20-35 to obtain
empirical evidence by using questionnaire and statistical techniques. 415 respondents has
filled the questionnaires. In the end of the research, it showed that status branding, brand
attitude, paying premium for branded clothing, self-concept and reference groups have
positive effects on female consumer buying behavior while increasing consumer
involvement in fashion clothing. The result of this research bring understanding of female
consumer buying behavior related to Pakistani environment and found the factors that
highly influence consumer involvement in fashion clothing.
6. The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female
Consumers
Khraim, H. S. 2011. International Journal of Marketing Studies Vol. 3, No. 2
The researcher objective was to investigate the influence of brand loyalty on cosmetics
buying behavior of female consumers in the Emirate of Abu Dhabi in the UAE. The seven
