ANNUAL REPORT COMPARISON 1
Annual Report Comparison
Bonnie Hildreth
Business Communications – BUS 340
Professor Littles
9/9/2019
ANNUAL REPORT COMPARISON 2
AT&T and Verizon are two of the top telecommunications companies. When pulling
their Annual Reports for 2017, I noticed a few things right off the first few pages. Verizon’s AR
is very bright with pictures depicting real life; whereas, AT&T, is very basic in color, very Plain
Jane. Verizon makes it known that they are working on Humanability, where they create their
own definition for their word. AT&T starts off with their values (Annual Report, 2018). Both
AT&T and Verizon proceed to discuss their financial outlook for the previous year. AT&T
shows what they did for the past three years and how they grew; whereas, Verizon, only showed
how their year of 2017 was. Verizon makes their AR extremely visually appealing. AT&T is
rather plain and boring in my eyes. AT&T makes sure that they label things and show a content
area that reminds me of a table or menu of what is coming up in the next few pages. I like that
