Analyzing Pictoral Symbolizism

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“You don't take a photograph, you make it."
― Ansel Adams
Images have been an integral part of human life ever since the first cave paintings in the
upper-paleolithic era. Nowadays through the influence of the mass-media their presence is
ubiquitous and consequently much more influential. All the more reasons to take time and
analyze the images we see in our daily lives and the context that surrounds them. Because
all too often, the message that an image conveys on the surface is drastically different
when we consider its context.
Image 1 is the photo with everything. Decorum, swagger, that exhilarating sense of
spontaneity, and the most practiced people in the world at looking good on camera. In one
shot, it captures the years biggest Celebrities coming down from far atop the pedestal we
put them on to take a “selfie." An activity typically left for teen girls in bathrooms. On the
surface, this image conveys a sense of carefree elation, in the middle of one of the most
formal events on television. It is a portrait of relatablity that everyone would want to share.
That is exactly the problem with it. Beneath its surface lays millions of dollars in
advertising research to design the most sharable picture on the Internet. According to the
Wall Street Journal, Samsung paid ABC roughly “$18 million for five minutes worth of
prime-time ads and unspecific consideration for product placement through ought the
broadcast." The information gleaned from first glance takes on a very different meaning
once its context is taken into consideration.
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