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Analysis of Vera Wang’s Leadership
Introduction
This paper studies the leadership behaviors of the bridal designer Vera Wang. What made
me interested in this famous leader in fashion industry is her fascinating characters and
outstanding achievement. After opening her first bridal boutique for twenty years, Wang
was awarded the Leadership in the Arts Award by the Harvard-Radcliffe Asian American
Association. On the basis on the story of Vera Wang, the author of this paper invertigates
Wang’s personal charateristics and leadership behaviors, and find the reasons why Wang
could be a successful leader.
Background
Who is Vera Ellen Wang?
Vera Ellen Wang is a Chinese American Fashion Designer in New York. She is known for
her bridal gown and she built her great reputation for simple, elegant and timeless wedding
dress. Vera Wang has spent about thirty years in the fashion industry. Before she start her
own business, Vera Wang worked as a Senior Fashion Editor at Vogue for sixteen years.
Until 1985, Vera Wang left Vogue and joined Ralph Lauren as a design director for two
years. In 1990, Vera Wang opened her first boutique in the upscale Carlyle Hotel on
Madison Avenue in New York City.
What contributed her to be a fashion designer?
As the second generation from a Chinese immigrate family, Vera Wang has accepted well
education. In her early years, she attended Sarah Lawrence College, and competed in
skating competitions. Once she took part in the Final National Figure Skating in America.
Later, after she failed to join in the U.S. Olympic team, she turned her passion into fashion.
“Vera Wang's bridal brand happened as a result of her own wedding in 1989: after a
fruitless search for a fashionable wedding gown, she decided to design her own dress, and
the following year her own bridal collection" (Mustafa 2005, 79). There was no fashion in
bridal until Vera Wang added sophisticated element to it (Coleman 1993). Vera Wang’s
design absolutely changed the vision of the future bridal look. Today, bridal gown is not
only a piece of traditional dress, but also a piece of fashion. Nevertheless, this talent
designer is not satisfied with what she has done, she continues to challenge herself, after
success in the bridal collection, she launched her luxury ready-made clothes. Nowadays,
this otstanding designer brings her creation to almost every field of design. Wang has
expanded her brand name through her fragrance, jewelry, eyewear, shoes and even house
ware collections.
What achievements has she obtained?
