Analysis New Business Ideas for Concept of
Bangladesh
Main purpose of this report is to analysis New Business Ideas for Concept of Bangladesh.
There are various opportunities to make brand new businesses. The raw materials have
become simple and available all around us. As well as you will discover demand also. So, I
used the scope is always to take the opportunities and perform food products business
through introducing new food item with different flavor for that people. This report focus on
to determine how to make a proper Business Plan, determine consumers need and to learn
how to be successful in business career.
Introduction
Buttercup Food Products is a various kinds of food products business. It will focus with
different fast foods like Apple pie, Apple Halua, Apple Biscuit, Mango Pie, Coconut Pie,
Plum Pie, and Mango Lime Cream Pie. Buttercup Food Products (BFP) not only a. Brand
names. It is an identity for the food lover’s. Buttercup Food Products is a new company of
existing products of food industry. In product description part, Buttercup Food Products has
studied about product feature, product benefits, proprietary rights and stage of new product
development. BFP will produce Apple pie, Apple Halua, Apple Biscuit, Mango Pie, Coconut
Pie, Plum Pie, and Mango Lime Cream Pie. The products of BFP have legal and cultural
value. BFP targets the people who like to take the taste of different foods. So BFP thinks that
the target customer’s are ready to consider our products. The target customer of BFP is
middle, upper classes and vegetarian people. BFP has made a marketing plan before launch
the product in the market. The parts of the marketing plan of BFP are customer research,
target market strategy, channel strategy, market positioning, product strategy, pricing strategy
and advertising & promotion strategy. The target market of BFP is Upper middle, upper
classes people. BFP will open a Web Site for adverting and selling products to the customer.
BFP will also offer customer to buy products by phone call Apple pie, Palm Pie, Apple pie,
Apple Halua, Apple Biscuit, Mango Pie, Coconut Pie, Plum Pie, Mango Lime Cream Pie are
totally new product in the market. The unique selling proportion (USP) of BFP is Different
and Hygienic food for the food lovers. BFP thinks the customers are available but products
are not available in the market. BFP will start its business in Centre Park at Gulshan. BFP is a
sole trader business. In marketing area BFP need one experienced marketing officer and two
sells person need. BFP always wishes to increase sales volume by providing hygiene and
quality food. Sales and marketing manager is important employee of BFP. Manpower is the
heart production business for making quality food. BFP is a sole trader business. BFP thinks
every business is risky. BFP has a plan against risk. Finally we can assure to the customer
that all the products of BFP are demandable.
Company overview
General Description of Business
Buttercup Food Products is a various kinds of food products business. It will offer various
types of hygiene and quality foods mainly for middle, upper classes and vegetarian people in
Dhaka, Bangladesh. It will be organized as a sole proprietorship business. The target area of
it is Banani, Uttara and Dhanmondi and Golshan residential area.
The main objective of BFP is to promote quality products with the objective of setting
benchmarks for industry practices. BFP also wants to minimize the unemployment problem
in Dhaka city. Though it is a profit seeking company but our main target is to fulfill the
customer’s satisfaction and needs. It will focus with different fast foods like Apple pie, Apple
Halua, Apple Biscuit, Mango Pie, Coconut Pie, Plum Pie, and Mango Lime Cream Pie.
Brand Name: Buttercup Food Products (BFP).Brand names are more than just a name and
symbols. Buttercup Food Products grab the position in consumer’s mind and let the
consumer’s feel about the products and its performance. That’s why I select this kind of
company name to create a positive and reinforcing image for customers.
Products: Apple pie, Apple Halua, Apple Biscuit, Mango Pie, Coconut Pie, Plum Pie,
Mango Lime Cream Pie.
Formation of business: Buttercup Food Products is a new company of existing products of
food industry. This will provide the existing food in a different flavor. BFP will be
established in 2009 as a sole proprietorship business. The owner of the business is Mr. Asif
Mahmud. BFP will offer various types of hygienic and quality fast food mainly for upper
middle, upper classes and vegetarian people in Dhaka, Bangladesh.
Mission
BFP will be an exclusive and entertaining fast food centre; this will provide a nice
atmosphere with excellent and hygienic foods. The mission is to have a different food
offering and efficient and superior service – customer satisfaction is our paramount objective.
BFP will be the fast food centre of choice for a mature and adult crowd, couples and singles,
young and old, male or female.
Vision
To be regarded as an exclusive First Food centre though products and services.
Business Objectives
BFP wants to promote quality and different products with the objective of setting benchmarks
for industry practices. Though it is a profit seeking company but our main target is to fulfill
the customers’ needs and satisfaction. To fulfill the customers’ needs–
• Launching new and specialized and hygienic products and ensuring customers’
satisfaction.
• Ensuring sustained and significant growth in sales and profit.
Product and service
Product Features
In product description part, Buttercup Food Products has studied about product feature,
product benefits, proprietary rights and stage of new product development.
Apple Pie
Apple pie is the one dessert that is a tradition at family reunions and social events. It has
always been a treat that is appetizing any time of the year. There is no dessert more looked
forward to after a good meal than a home made apple pie. Our recipe book will take you
through step by step instructions on how to make this out standing, mouth watering
dessert.We also include pictures for every step, so that you will find it very easy to
comprehend our instructions. This recipe makes a crust from scratch, and is much better than
a bought crust.
Why This Apple Pie Is Everyone’s Favorite
Apple pie has always been a dessert that no one can pass up and one that is always welcome.
I have tried many apple pie recipes and none of them can stand up to this ones delicious flaky
crust or its mouth watering cinnamon flavored filling.
In cooking, an apple pie is a fruit pie (or tart) in which the principal filling ingredient is
apples. Pastry is generally used top-and-bottom, making a double-crust pie, the upper crust of
which may be a pastry lattice woven of strips; exceptions are deep-dish apple pie with a top
crust only, and open-face Tarte Tatin.
BISCUIT APPLE PIE RECCEIPY
Apple pie and cheese
One combination of flavors common in the nineteenth century and earlier, which were
referred to in English novels of the time was apple pie and cheese, by which was meant sharp
cheddar cheese. This was because the apple was not always sweet (the leading sweet variety,
Red Delicious, was developed in 1868). The sharpness of the cheese combines with the
tartness of the apple and so produces an appealing taste. While its popularity has waned as
modern pies have become sweeter, some people still enjoy this combination. This
combination of tastes is still practiced in Maryland.
Apple Filling
Step-1: Wash and peel the apples, then core and chop them using a small knife.
Step-2: Place the apple slices into a pan and sprinkle over 2 oz (50g) of sugar, two
tablespoons of water and 3/4 teaspoon of cinnamon.
Step-3: Cook slowly until the apples are soft and ……
Step-4: place into a suitable container and refrigerate for later us
Coconut Cream Pie
Comments: This is a healthy and delicious coconut cream pie recipe, made with a non-
gluten crust using organic coconut flour.
Product ingredients and Description
Product Line
Raw Materials
Weight
Price (Taka)
Apple Pie
Apple Slice, Flour, Sugar, Butter.
200 g.m.
120.00
American Apple pie
Apple Slice,Flour, Sugar, Butter,
200 g.m.
115.00
BASIC APPLE PIE
Apple Slice ,Flour, Sugar, Egg,
Butter,
200 g.m.
50.00
Apple pie and cheese
Apple Slice, Flour, Butter, Egg,
Sugar.
100 g.m.
85.00
Coconut slice, Flour, Sugar,
teaspoon honey Egg, Butter.
150gm.
50.00
Palm Pie
Fresh Plam,Suger,Flower,Butter
150gm.
100.00
Mango Lime Cream Pie
Flour, Sugar, mango puree,
fresh lime juice, cream cheese,
1 k.g.
450.00
Fig: BFP’s product description
Product Benefits
Buttercup Food Products is a small house but suitable decorated and simplicity comfort to the
guests. It want to provide hygiene & quality food with reliability. Customer will get greater
out put because it will never use synthetic harmful color. All the products color of it will be
natural. It is committed not to use harmful raw materials to produce the products. All the
customer will get Fresh and healthy food from it. It will provide various kinds of apple halua,
apple pie and Weeding halua to fulfill the demand of potential customer.
Proprietary Rights
Buttercup Food Products will produce a trade mark for its fast food house that can be able to
contain the property’s sign and this sign provides the brand rights of Buttercup Food
Products. As I know that no one can use my logo, brand name and copy the center’s name.
Though there is no law for the sole proprietorship and partnership but there are some
preferences for us.
Industry and Market Analysis
Industry Analysis
In Bangladesh, food industry is continuous to grow. Within the industrial sector, the growth
of the food processing industry is particularly important for Bangladesh as this is one of the
major industries in terms of contribution to total manufacturing production and employment.
Changes in mean capacity realization rates in the food processing industry over the three
periods suggest that enterprises in different sectors within the industry recorded only
moderate increases in efficiency during the post-reform period. The average rate of capacity
realization for this industry increased by only 7 per cent, from 51 per cent in 1981 to 58 per
cent in 1991. There is still a substantial unrealized productive capacity in most of the
enterprises in the food processing industry. On the average, capacity realization increased
most sharply in the fish and seafood sector by 31 per cent from a low mean of 47 per cent in
1981 to 78 per cent in 1991. The reason for this sharp rise may be attributed to the outward
orientation of this sector and the need for competition. All the firms in this sector adopted a
100 per cent export orientation approach. The remaining industries showed little or no
improvement.
Opportunity and Trends
Fast foods are major Tiffin food in our daily life for students, travelers and young generation.
But some specific time these are used as immediate food especially in many occasions. BFP
will produce Apple pie, Apple Halua, Apple Biscuit, Mango Pie, Coconut Pie, Plum Pie, and
Mango Lime Cream Pie. The growing number of health conscious people can be a good
market for future various kinds of fruit and vegetable juice. As the raw material of the
products are available in Bangladesh. Huge amount and various types of fruits are growing in
Bangladesh. And the Government is also fear about agro based business and others types of
business boom to contribute in national GDP. So, Raw materials and skilled employees are
available and BFP thinks intense, reoccurring and detailed training is the cornerstone to
success. Technology are also easy to operate and available with reasonable price. BFP will
organize Superior building, good quality show room, excellent sitting arrangement, and
hygienic environment for infrastructure support.
BFP will start with a suitable footprint ranges from a 300-square-foot kiosk to the 1,500-
square foot in-line location. This unit square footage range allows BFP to address a wide
range of location formats on a modular basis. The basic module represented by the 300–
square-foot kiosk represents the core concepts of business. BFP will start its operation firstly
in Golshan area. BFP will produce a wide range of fast food with various fruits flavor which
are not available in the market. So, the numbers of competitor are not so high. The direct
competitors are Boomers and Bamboo Castle. The products of BFP have legal and cultural
value. On the other hand BFP think there is a great chance of distribution and promotion.
BFP will add some extra service like home service delivery by phone call and internet that
will be demandable in future. BFP thinks it will get political and legal support for a clear
concept that is better for the people and their health. So, BFP will get political and legal
