How might healthcare services pass through the product life cycle?
Healthcare industry is more competitive market and the quality of the services are so much
different depending on the types of organizations. Product life cycle is a tool for evaluating the
stage of the services or products that relates to sales, number of organizations in the market, and
consumer demand. The emerging phase is the time where a new service is first introduced into the
market. For example, a new dermatologic clinic open in the urban area where there was no
dermatologic office before and the skin care services introduce first time in the market. The
emerging phase requires a lot of resources and finances for the service introduction and no one can
buy without introducing to the customer. The growth phase is when the services start to sell at
much a rapid rate. The community is starting aware of services and word of mouth is beginning to
spread. For healthcare services, this stage can be hard to recognize, but is probably most noticeable.
