Course name: International Marketing
Student name: Bobson Bob
Assignment round: First round
Aimed Grade: 4
Number of presented summaries: 3
The transformative business model
I personally liked this article even though the language was a bit tough for me sometimes
but i appreciated the fact very much that nearly everything they said was proven by numbers of
actual research. Although we speak a lot about today’s changing economy and hectic business
world, it is crazy how the likes of Uber personify the great and poor aspects of the transforming
market. I was thinking about going through each and every one of the „six keys to success” and
try to inspect all of them based on how they are implemented in the Hungarian business
enviroment, if they are implemented at all.
A more personalized product or service. I believe this is a tough one right for the start. In
Hungary the society is ageing. This is a problem, because with all due respect to elder people, they
are not very good with today’s technology, and let’s be honest most of the innovative new
companies, most of those that were mentioned in the article for example Airbnb and Uber rely
heavily on smartphones. I believe with these kinds of advances in technology there should be
governmental programs that help the elderly to accomodate to this very very fastly changing world.
Well we don’t have any of those programs in Hungary. I do understand though that personalization
