PRODUCT MARKETING OF COCA COLA
An Organizational Viewpoint of Coca-Cola
Deonte’ Dempsey
Planning and Control
Miles College
Instructor Wells
March 6, 2017
PRODUCT MARKETING OF COCA COLA Dempsey2
Abstract
This paper will take a deep in depth look about the product organization and marketing of the
world-wide known soft drink brand, Coca-Cola. In 1892, the soft drink brand of Coca-Cola
begin to sprout. Throughout this paper I will help identify many tools and keys in product
