Running Head: NEWEGG.COM 1
An e-Business Analysis of Newegg.com
e-Business
July 7, 2014
NEWEGG.COM 2
An e-Business Analysis of Newegg.com
E-business (electronic business) is the process of conducting business on the internet. They
include both buying and selling products and services. E-business is not limited to buying or
selling but also servicing customers, processing payments, production control management,
collaboration between business partners, the exchange of information, conducting e-learning,
performing automated employee services, recruiting, conducting electronic transactions within
an organization and much more. This paper will be focused on one particular e-business known
as Newegg.com. This is an overview of the company and little of its background history. It will
address some of the company’s views and goals as far as e-commerce pertains and it will provide
an inside view of the company’s overall EC concepts. Due to its commitment to its customers in
eggcellent service, Newegg.com is one of the top most reputable e-businesses on the internet.
Newegg Inc. is an internet website that offers customers a comprehensive selection of the
latest consumer electronics products and services mainly in the Information Technology field.
They introduce themselves as a leading online retailer committed to becoming the most loved
and trusted marketplace on the web. “We tirelessly pursue these goals by offering a superior
shopping experience, rapid delivery and stellar customer service” Newegg.com (2014). The
Newegg Company was founded by Fred Chang in 2001. “The founders selected “Newegg” as
the company name to signify new hope for e-commerce during a period when e-commerce
businesses were struggling to survive” Newegg.com (2014). Fred Chang was the company’s
CEO and chairman until August 1, 2008. He remains a Board of Directors and Executive
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committee member today. Newegg.com was named by the Internet Retailer magazine one of the
10 top retailers on the internet.
One of the most important reasons Newegg became so successful is because its customer
service and knowledge management database. The Knowledge management database mentioned
here may not be a company internal one but it is one useful to the customer. Once the product
arrives at the customer’s hands and has enough time to use it, Newegg follows up with an email
to ensure the customer is satisfied with the product and gives the customer the opportunity to
post feedback through email or the product page. This provides a good knowledge research
source for those customers who are interested on the same product and helps them make a more
educated buying decision.
The company addresses every user’s computing electronics needs and pursues just about
every shopper that browses the internet by offering more than just electronics. “With more than
10.5 million products and an award-winning website, Newegg proudly earns the loyalty of tech-
enthusiasts and mainstream e-shoppers alike. In the Information and Communication Technology
Strategy (ICT) realm, Newegg provides users with the necessary tools to navigate through the
website so that the can research and compare products. “We equip our customers with state-of-
the-art decision-making resources such as detailed product information, “how-to’s,” over 3
million customer reviews and high-resolution photo galleries. We offer our customers peace of
mind with lightning-fast delivery and cutting-edge logistics.” “At Newegg, we believe service
truly begins after the product you ordered arrives at your doorstep. We follow through on this
commitment with exceptional customer service. Our team of service associates are available
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via phone, e-mail and online chat to help ensure your utmost satisfaction” Newegg.co (2014).
The award-winning website currently has more than 25 million registered users. This is a great
business strategy since it allows Newegg not only to provide information but also to help
improve their products and services.
Newegg’s e-commerce business takes into consideration the types of users it targets. The
company has spent vigorous time and money on research in order to provide the customer with
the best possible services designed to assist them after the products arrive at their doorsteps. A
technological advantage Newegg.com has is its website. The great thing about this award-
winning website is that it is well constructed with an up to date knowledgebase that allows
