“Amazon”
When Amazon.com started their online business in 1995 they were a company that sold
books. Then expanded in selling items like DVDs, music CDs, software, video games,
electronics, MP3, clothing, furniture and toys. Jeff Bezos main goal is to provide the best
customer service and make it the cornerstone of the company. By placing the customer as the
center of attention is one of the main reasons why Amazon.com has succeeded where other
online companies have failed. With the company providing 24 hours of excellent customer
service ensures that customer will return (what they call direct marketing). Then there are the
unbeatable prices and rewards for their loyal customers. Another would be the incentives a
customer receives from a review they leave. Third is that their website is very user friendly and
