Amazon is the world’s largest online retailers by far and allows consumers to make
purchases in other states, countries, or continents with just a few clicks of on a
keyboard and a credit card. Amazon allows for a broad selection of productions to
be sold on its website ranging form televisions to health care products. Many large
business use Amazon as a medium to sell there products. Small business are also
able to create online stores creating a reach as vast and expansive as the internet
itself, anyone with a wireless device and internet will be have the ability to buy from
you. The European Union can certainly benefits from the market Amazon has
provided. The relative ease by which one can make purchases on Amazon make it
the perfect medium for Cross Border shopping in the European Union (EU).
Through Amazon retailers from different EU member countries can sell there
products online while consumers in the EU enjoy something they might not find
anywhere else online, protection. Amazon has an excellent buyer protection
program that offers a money back guarantee so long as you make your purchase
using Amazon or Amazon Payments. This buyers protection provides consumers
with the added security needed when making purchases across EU borders as the
28 member states each have varying laws and policies which at times make cross
border purchases difficult. Amazon seemingly erases the geographic borders
separating member states and allows consumers to find the best possible deals for
the products that they are looking for. Amazon also gives it’s users the ability to
track it’s purchases from inception until it reaches ones doorstep, this transparency
is something that is certainly valued when making purchase across borders. Amazon
is a great way for the European Union to state connected and take advantage of the
many benefits that come along with shopping from member states.