Running head: AMAZON E-COMMERCE BUSINESS PLAN
AMAZON E-Commerce Business Plan
Maria Mendez
Wilmington University
AMAZON E-COMMERCE BUSINESS PLAN 1
Executive Summary
Business Plan Confidentiality Agreement
This agreement is to acknowledge that the information has been provided by Amazon E–
commerce Company.
Full Name: Dr. Jon Outland
Company Name: IT Consulting, Inc.
Street Address: 598 Make up Road
City, State, Zip: Rapid City, South Dakota 08098
Amazon Company will provide a business plan that includes unique information is
confidential. Anyone who will get a chance to read this business plan will agree not to disclose
any of its related information without any consent of Amazon Company. The readers are also
acknowledged that the information in this business plan if let to the public domain may cause harm
to the entire Amazon Company and therefore it should be confidential.
(Signature by CEO)
AMAZON E-COMMERCE BUSINESS PLAN 2
Table of Contents
Executive Summary ………………………………………………………………………………………………………… 1
Business Plan Confidentiality Agreement……………………………………………………………………….. 1
Introduction ……………………………………………………………………………………………………………………. 4
Mission ………………………………………………………………………………………………………………………….. 4
Objectives …………………………..…………………………………………………………………………………………. 4
The Company Description ……………………………………………………………………………………………….. 5
Company Overview……………………………………………………………………………………………………… 5
Company Ownership ……………………………………………………………………………………………………. 5
Company Location ………………………………………………………………………………………………………. 5
License ………………………………………………………………………………………………………………………. 5
Space Needed ……………………………………………………………………………………………………………… 6
Financial/ Start-up Summary ……………………………………………………………………………………………. 6
Future Financial Projections………………………………………………………………………………………….. 8
Payment Systems…………………………………………………………………………………………………………. 8
The Market …………………………………………………………………………………………………………………….. 8
Market Segmentation …………………………………………………………………………………………………… 9
Promotions ……………………………………………………………………………………………………………….. 10
Services and Products ……………………………………………………………………………………………………. 11
Distribution Channels …………………………………………………………………………………………………. 12
Key to Success ………………………………………………………………………………………………………….. 12
Operations/ Management Team ………………………………………………………………………………………. 12
Public Policy …………………………………………………………………………………………………………….. 13
Private Policy ……………………………………………………………………………………………………………. 13
Security Plan …………………………………………………………………………………………………………….. 14
Competitor Analysis ……………………………………………………………………………………………………… 14
Main Competitor …………………………..…………………………………………………………………………… 14
Android …………………………………………………………………………………………………………………. 14
ios App Store …………………………………………………………………………………………………………. 15
Competitive Advantage ………………………………………………………………………………………………. 15
E-Loyalty Program …………………………………………………………………………………………………….. 15
SWOT Analysis ……………………………………………………………………………………………………………. 16
Strengths …………………………………………………………………………………………………………………… 16
Weaknesses ………………………………………………………………………………………………………………. 16
AMAZON E-COMMERCE BUSINESS PLAN 3
Opportunities …………………………………………………………………………………………………………….. 16
Threats ……………………………………………………………………………………………………………………… 17
References ……………………………………………………………………………………………………………………. 17
Table of Figures
Figure 1: Projected start-up expenses ……………………………………………………………………………………………. 6
Figure 2: Start-Up Expenses Requirements …………………………………………………………………………………….. 7
Figure 3: Start-up Assets ……………………………………………………………………………………………………………… 7
Figure 4: Capital …………………………..……………………………………………………………………………………………. 7
Figure 5: Market Analysis ………………………………………………………………………………………………………….. 10
AMAZON E-COMMERCE BUSINESS PLAN 4
Introduction
Amazon Company is an online company that has positioned itself to be a market leader in
offering consumers and merchants a platform to purchase and sell goods through online. The
Company offers business-business elucidations to online consumers and merchants of non-
perishable and physical products. Amazon Company uses consolidation methods while handling
all goods returns which allow online traders to restore client’s satisfactions, stimulate recurrence
sales and instantly save bad sales. In the process, the Company offers its customers convenient and
centralized location to reclaim returns. In the processing of coming up with a brand new service
strategy while using a first-mover advantage, Amazon places itself in a position where it will
