Amazon Case Study
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Introduction to Case and Major Objectives:
The main focus of this case study is Amazon’s business strategies. Amazon has become a
market-leading company and presented many challenges for other companies to compete against
Amazon. The below are the four objectives I will evaluate regarding the case:
• Describing the chief elements of Amazon’s overall competitive strategy, how well the
pieces fit together, and whether you feel its strategy continues to evolve.
• Defining the key elements of Amazon’s strategy in e-commerce, cloud computing
services, personal media players, and digital media streaming and whether you feel their
strategies are successful and compatible.
• Explaining the company’s competitive positions in personal media players and digital
streaming and whether they are stronger or weaker than their position in e-commerce and
cloud-based computing services.
• Discussing the steps, Amazon should take to ensure that the digitally streamed media—
and mobile platforms to access that media—become a major contributor to the
company’s overall performance
Analysis and Evaluation: Evaluation of the Case:
Amazon’s overall competitive strategy’s chief elements are low price, wide selections,
convenience, and technology. These four elements fit together excellent to ensure the company
meets its core value, which includes customer obsession, innovation, and frugality. The company
value proposition of low prices ensures that customers get the best deals possible while offering
them the biggest selection of products. Amazon offers its customers hassle-free anytime,
anywhere ordering. The company’s obsession with innovating its technology allows customers to
Amazon Case Study
use modern technology to ensure that any product could be delivered cheaply and reliably
through a simple order process accessible from customers’ homes or offices. Amazon’s website
includes rich content such as easy-to-use functionality, fast and reliable delivery, timely
customer service, and a trusted transaction environment. The company also installed robots in
their warehouses and continues innovating their way of doing business. These strategies continue
because Amazon is obsessed with innovation in its technology, and the company is always
looking for opportunities for future market expansion.
Amazon’s strategy in e-commerce, cloud computing services, personal media players, and
digital media streaming comes from the company mentality of growing now to profit later. As
mentioned in the study, Amazon’s strategy is to put long-term investment and value creation
ahead of short-term profits. The company always reinvested earnings in its business and made
