Session 1: Amazon.com Case Study Questions – Minh Le
NUID:001418082
Assignment Questions:
1. What is Amazon’s business and what factors are critical to its success? [list or table]
Amazon’s Businesses
Critical Success Factors
Online retail
-Disintermediate the retail process, eliminating
stores and warehouses
-The facility was completely computerized → error-
free fulfillment + high productivity
-Processes were largely automated and information
intensive with huge inventories → high inventory
turnover rate
-Operate their own fulfillment centers, controlling
the transaction from start to finish
-Competitive Pricing
-Great Product Selection
-Personalize the web experience for its customers,
and add value to its relations with suppliers
Fast Delivery and excellent customer service
Cloud Computing Services
A powerful well-integrated information
systems/data processing capability
enabled information systems from scratch
Dedication to collecting and using information to
run its business → turned the enterprise profitable
Cost effective IT system and good data security,
back up
Lowest possible operating costs
Excellent/responsive customer service
Efficient fulfillment center
every last drop of productivity out of their
processes
