Leslie Michelle Jara September2017
Professor Levine Business112
Amazon recent $13.7 billion purchase of whole foods is giving many consumers much to talk
about. This can change how people buy groceries forever without having to come in contact with a cashier.
Amazon strategy is to extend their brand and take advantage of the whole foods brands. Amazon is all
about strategy and the acquisition of whole foods is about the data that can be collected and the product
that is being presented (Petro, 2017) With the consumer data received amazon wants to look at the
shopping patterns of customers so they’ll be able to tailor better to the overall shopping experience, such
as knowing when the customer is in need of groceries and giving them the option to buy at just the right
time.
Amazon will gain much with this acquisition such as building a bigger customer base by driving
