1. The Brief Description:
Amazon is considered to be one of the largest online retail shops around the world. It seems that the
E-commerce phenomenon has just ended up here in several ways. This online retail business was
founded by Jeff Bezos who is an electrical engineer. The startup idea was originally just a book selling
shop but is now ended up to the huge chain of different products such as daily products, electronic
devices and much more. The website was first launched in 1995 with a name given to it as “Amazon”
as the original name was Cadabra. Its headquarter is in Seattle, Washington. Bezos chose to make it
here as it was nearer to the book’s wholesalers and secondly because of the abundance of technical
talent present there.
Bezos had a vision based on two points: 1. Most client-focused company. 2. A place where customers
can get anything easily.
2. The Business Strategy:
Amazon works with a strategy of focusing on what the customer actually wants and at a cheaper price
in the market and surprisingly, it achieves its goal by comfortable platforms. Moreover, many offers
such as free shipping or buy one get one free or some discount strategies are being used to ground the
customer for purchasing products. It is different from other online shops in ways such as providing
information regarding delivery time, inventories, notifications and many more facilities. These several
business level strategies make it different from other retail online businesses.
3. The Pestle Analysis:
It’s the basic tool for strategic management which analyze the company’s situation and their stand in
the market. It includes 6 factors i-e Political factors, Economic factors, Social factors, Technological
factors, Ecological factors and Legal factors. These are respectively discussed below:
1) Political Factors:
