Question 1. Airbus and Boeing are the two major competitors in the airline industry. The
competitive nature between the two sets the stage for all other competitors in the market. Their
strategy sets and defines the new innovations that come to market. Whether it is Boeing first and
Airbus second, or vice versa. They are the leaders in developing and coming up with innovations
that help to change the airline industry. With the passing of each decade we see these new
innovations come to light. Yet, for over the past 30-40 years there has only been very basic
innovations made in airline industry. The overall structure of the plane has not changed until the
jumbo airplanes came on the market. Boeing was the innovator and the front runner of the jumbo
planes and this was their niche in the market. Airbus carved a small piece of the pie out with the
single aisle and double aisle versions in the A320 and A330 planes. Both of these companies
have a piece of the market but in their own way. So, when it comes to being competitive in the
