Airbnb vs The Hotel Industry

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Prepared for Professor Aela Salman,

Concordia University,

John Molson School of Business,

Montreal, Quebec

Prepared by

Joseph Cutler,

27824157, COMM 205 A 2127,

Concordia University, John Molson School of Business

External Marketing Consultant,

Hilton Worldwide

November 6th, 2017

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Letter of Transmittal

November 6th, 2017

John Molson School of Business

1450 Guy St, Montreal, QC H3H 0A1

Dear Christopher J. Nassetta,

This report will show why Airbnb has become a growing significant threat to the hotel industry,

and show how we can respond to save the high interest of Hilton.

Therefore to combat them stealing our customers,

-We should start listing our hotel rooms on Airbnb and using them to our advantage.

-Promote Hilton Hotels as safer and better alternative to an Airbnb listing.

-Offer a higher payout to Airbnb in exchange for promoting Hilton hotel listings.

I would appreciate the opportunity to discuss in depth my research and conclusions on this

matter. I would also like to take the time to look at my report.

Sincerely,

Joseph Cutler,

External Marketing Consultant,

John Molson School of Business

Table of Contents

List of Visual Aids: Charts and Graphs………….…………………………………………….V

Executive Summary…………………………………………………………………………….Vi

Introduction……………………………………………………………………………………….1

Background Information…………………………………………………………………………1

Purpose Statement………………………………………………………………………………..1

Research Methods…………………………………………………………………………………2

Discussion: Growth, Threat, Fight Back……………………………………………………….2

Airbnb is growing fast……………………………………………………………………2

Airbnb’s growth rate as a company……………………………………………….2

Why it is popular…………………………………………………………………2,3

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