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Airbnb vs The Hotel Industry
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Airbnb vs The Hotel Industry
Prepared for Professor Aela Salman,
Concordia University,
John Molson School of Business,
Montreal, Quebec
Prepared by
Joseph Cutler,
27824157, COMM 205 A 2127,
Concordia University, John Molson School of Business
External Marketing Consultant,
Hilton Worldwide
November 6th, 2017
iii
Letter of Transmittal
November 6th, 2017
John Molson School of Business
1450 Guy St, Montreal, QC H3H 0A1
Dear Christopher J. Nassetta,
This report will show why Airbnb has become a growing significant threat to the hotel industry,
and show how we can respond to save the high interest of Hilton.
Therefore to combat them stealing our customers,
-We should start listing our hotel rooms on Airbnb and using them to our advantage.
-Promote Hilton Hotels as safer and better alternative to an Airbnb listing.
-Offer a higher payout to Airbnb in exchange for promoting Hilton hotel listings.
I would appreciate the opportunity to discuss in depth my research and conclusions on this
matter. I would also like to take the time to look at my report.
Sincerely,
Joseph Cutler,
External Marketing Consultant,
John Molson School of Business
Table of Contents
List of Visual Aids: Charts and Graphs………….…………………………………………....V
Executive Summary…………………………………………………………………………….Vi
Introduction……………………………………………………………………………………....1
Background Information………………………...……………………………………………...1
Purpose Statement…………………………………………………………………………….....1
Research Methods……………………………………………………………………………......2
Discussion: Growth, Threat, Fight Back……………………………………………………….2
Airbnb is growing fast…………………………………………………………………...2
Airbnb’s growth rate as a company……………………………………………….2
Why it is popular………………………………………………………………...2,3
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