INDRODUCTION
Due to the rapid development of global economy economic rise from all countries, to improve
the quality of life of people and the life pursuit of high quality but in the face of high
consumption of most people, but Asian air hole accurate attack target market, with cheap travel
as a major strategic development, rapidly gained market share, favored by consumers, after years
of development in aviation industry.
1. Introduction to AirAsia
Founded in 2001, AirAsia is a Malaysian airline and the cheapest airline in Asia. Up to now, Asian
air services involve more than 20 countries flight routes 192 domestic and international routes,
respectively in Malaysia, India, the Philippines, Indonesia, Thailand set up the head office of Asian
Airlines.
2. Products and services
Airasia takes low–cost airlines as its main development direction, but it has dabbed in hotel
reservation, food and beverage, duty–free shopping, discount store, insurance, payment and
other service fields. Its company takes the idea of “everyone can fly” as its main development
direction. The diversified development of Asia State Airlines has also gradually promoted the
optimization of products and aviation service system in the aviation field, making the aviation
series products rise to a new height.
3. Market share of major products
Air Asia mainly distributed in the Asian region and business to Kuala Lumpur airport as a central
hub, operations in 25 countries and regions which accounted for 61% in Malaysia, Thailand,
accounted for 31%, 20% than in the Philippines, India accounted for 7%, 3% in Indonesia, Japan
accounted for 0.3%, it can be seen that Asia’s aviation market share in Malaysia, Thailand, the
Philippines (compared to other countries high (low) from the side reflects the proportion of high
state as the main business areas in other countries there are larger development space.
4. Stock price, financial position
AirAsia went public in November 2004 with an initial public offering price of RM1.48 On May 4,
2011 AirAsia announced its operating results for the first quarter of 2011 at its headquarters in
Kuala Lumpur. The number of passengers transported was 64 million, up 56.5 percent from the
same period last year. From the first quarter of 2010 to the same quarter of 2011, AirAsia airways
operated six international routes: Mumbai, Delhi, Tehran, Seoul, Tokyo and Paris. The number of
planes has risen from eight last year to 11. At present, the company owns 9 Airbus A330 and 2
Airbus A340 aircraft. In the same year in July to RM3.95 of record since the opening and closing
stock price in the third quarter of 2015 Asian airlines, debate was plagued by a number of topics
shares falling share prices, its believed in Indonesia last year Miao a plane crash and questions of
accounting method, and the ringgit devaluation potential impact on the company’s market
attention, causing the air Asia from high level in December last year, plunged more than 70% in
August, 2015, 23 closing price per share RM0.87’s price the lowest since early morning,
Launched in the first quarter of 2018 Asian airlines flight to promote, with 5 million sales of
reservation of the news makes the air Asia stock RM4.43 per closing share price hit a new high,
because this outbreak COVID – 19 and air Asia’s top news public opinion to airasia‘s shares
dropped out from high low, again until October 8, 2020 a share price RM0.615 at present is still in
the position.
5. Results and stories
March 2, 2018 – Asian airlines launched five million airline ticket reservation flight big promotion
at a low price offer free flights to more than one hundred countries, with the slogan of “fly to” in
order to develop the promotion also electrified space at the same time, the event also makes the
air Asia ticket sold for its won the high profits, strengthens the position of the company in the
aerospace industry, but also deep into the heart of consumers to some consumers are unfamiliar
to airasia a new understanding, this activity is not only the company won the high profits, but
also got the favour of broad consumer.
