Aims & Objectives
Why are Aims & Objectives important in a business?
In a business when a number of brains are working together, there are always different
views on a certain aspect, therefore aims and objectives are used to help them focus on one
view on the aspect which either seems right or is right. Aims and Objectives help an
organisation grow; it is used as a guideline, a plan and a goal. What the organisation is
heading for and how it is heading there and where it is heading? All the answers for these
questions are answered by Aims & Objectives.
The Main Objectives of a Business are: –
Sales * Sales revenue is the total amount of money a company has earned by providing
their service or selling their stock.
Growth * An increase in the Business capacity to produce more stock or provide better or
greater service.
Profit * Residual value gained from business operations after cutting out expenses such as
stock cost etc.
Customer Satisfaction * Providing service to customers to their satisfaction level such as
hygienically clean place or high quality food.
S M A R T
Before a business can set objectives it is important that they follow the SMART criteria.
* Specific * Detailed and Exact
* Measurable * Targets should be measurable
* Achievable * Something that can be achieved
* Realistic * Targets must be realistic, so that they can be met
* Time Specific * That can be achieved by a deadline
Aims & Objectives of McDonalds * its what I eat and what I do.Im lovin it
Plan * Their plan is to deepen their connection with the customer by providing great
service ad experience in every restaurant, every time. Their usage of different activities
allows McDonalds and the Customers to have a relation between them.
Long-term Plans
* Use a Systems-based approach to understand how our supply chain impacts and is
affected by the natural and social world and to help us find solutions.
* Maintain a long-term view when supply planning and setting expectations.
* Combine a global perspective with locally-developed responses that meet the local needs
and generate on-the-ground results.
* Base our strategies on the best science available.
* Work in partnership with our suppliers to promote continuous improvement.
* Balance our long-term responsibility goals with the near-term need to perform in a
competitive market.
Operations
* McDonalds is a leading global foodservice retailer, with more than 30,000 restaurants
serving nearly 50million people each day in over 119 countries and territories.
* There are more than 1250 restaurants in the UK from which 465 are run by franchisees
