Introduction
Advertising plays a very important role in today’s age of competition. Advertising is one
thing which has become a necessity for everybody in today’s day to day life, be it the
producer, the traders, or the customer.
BREAKDOWN OF BUSINESSES IN BRITISH COLUMBIA, 2012 (BCStats)
I’ve decided to investigate a small business advertising, because most of the businesses
start as a small business, and most of the business managers work in the small businesses. I
find it very important for a successful manager to be familiar with basic advertising
techniques, as well as with advertising campaign evaluation tools.
Social media marketing refers to the process of gaining website traffic or attention
through social media sites. According to Nielsen internet users continue to spend more
time with social media sites than any other type of site. So it’s important for the business to
exploit this opportunity.
A Bank of Montreal report from October2013 found 57% of small business owners now
use social media, up from 40% in 2012.
It is no longer a matter of asking “should” you use social media to market your business,
but “how” you should.
Although all services provide social media functions, Google maps in a web mapping
service, and Yelp is an online urban guide
Facebook Overview
Facebook is the most popular social networking site in Canada
At the end of January 2014, 1.23 billion users were active on the website every month,
while on December 31, 2013, 945 million of this total were identified by the company as
mobile users.
There are three type of facebook ads:
Analitics
Facebook keeps tabs on how many times your ads are shown and the number of clicks they
receive. But it doesn’t track what users do after they click. The company is working to
include more information in its reporting tools. Meanwile businesses can use Google
Analytics to get this information.
Price
Ad prices on Facebook are determined by auction
We can pay based on either the number of times people see the ad or the number of times
people actually click on it.
Targeting
Facebook shows ads to people who might be interested in their message
Companies can target ads based on a user’s profile information, such as age, gender,
location, college, relationship status, and interests.
The level of information Facebook has about its users is what makes its targeting effective,
Yelp overview
Yelp is a multinational corporation headquartered in San Francisco, California, that
