Assignments for Chapter 3 and Chapter 4
Melvyn Chike Aniemena
September 20, 2016
HDCS 4386
Chapter 3 Assignment:
Advertisements of 10 years ago:
Ad#1: Apple iPod (2006)
This ad can be described as a multicolored four way panel with what looks like
shadow images young woman and man, a gorilla, and a extraterrestrial; all dancing with an iPod
with headphones on. There is no caption displayed, just the advertisement showing off the iPod
itself. This is a reflection of what is described in the book as consumer-generated content. This
ad is something that the consumers can readily relate to. The Ad shows how music is often
expressed through dancing and with added features like the gorilla and the space alien showing
more liveliness, fun, whimsical; that can be read across young adults and even teens, audiences
that are more likely to be consumers of these products. The Ad looks like something that could
be created by these consumers.
Ad#2: Winter Olympics 2006 “2006 Torino”
This ad can be described as one of those timeless advertisements that are usually
seen during Olympic Games times. The Omega Watches, and their new piece known as the
Torino are supporting the 2006 Winter Olympics. With many time piece advertisements, the
