The honesty and integrity are the most serious ethical issues when designing seductive
advertising campaigns. There is a wide band of ethical considerations that advertising
needs to — indeed is required to — address. In the absence of clearly defined regulations,
there are legal, business and social implications of not taking into consideration ethical
and social considerations. In many countries there are official organizations mandated to
vet advertising to ensure it is not offensive, not deceitful, and not culturally distasteful.
Guardians of cultural sensibilities, these organizations ensure that advertising satisfies
standards of taste and propriety. In the absence of clearly defined regulations, there are
legal, in many countries there are official organizations mandated to vet advertising to
ensure it is not offensive, not deceitful, and not culturally distasteful. Guardians of
cultural sensibilities, these organizations ensure that advertising satisfies standards of
