Cami,
I loved reading your post and I agree on several points. The goal is to raise awareness to
generate incoming students and I truly feel this is where the alumni network can come into
play. They are allowed to do several things they University itself is not allowed to do.
I also agree that cutting the budget was not the way this situation should have been handled.
Cutting the budget now, like you said, will help on the short term but good chance will have
massive effect later on.
Good Job again and I loved your post!
Always,
SEP
Yiran,
Great Post! I agree that cutting the budget is not ideal at this time and if they know enrollment
is going to be down, they need to start looking at their options. I am not sure that a traditional
marketing campaign or traditional advertising is the way to go. Why not get current students or
classes involved to take on this project. Potential students could really relate to other students’
stories and seeing what they do could intrigue them. I feel like using the students and alumni
network would be a bigger factor here than anything else.
Great Post Again!