A.J. Pendley
English 1010
Final Dra Paper 3
Mr. Lareau
Advertising and marketing are found throughout our modern day culture. We practically see it
everywhere we go. On a day to day basis there is some company or product being promoted. Every
company advertises in its own way. It is extremely common for end users to look at the ad as just
another annoyance in their life. However, a certain percentage of people will be interested in the ad.
Whether it’s on a magazine or a commercial on TV, there will be a percentage of the target audience that
is drawn into the advertisement. Each ad has colors, pictures, and wording that are specially designed to
trigger a reaction in a potential end user of the product. They want to strategically appeal to anyone and
everyone, while also appealing to whoever is reading the ad. It doesn’t have to be an extraordinary
reaction, but just a small one that triggers their curiosity. Each and every word and picture are specially
craed to appeal to the potential target. A good advertisement inserts silent messages that create an
automatic expectation in potential customers’ minds. It is designed to appeal to the prospect and send
subtle messages that subconsciously say “you need to buy our product to be happy”. In this particular
advertisement they are pushing Ambien, which is a sleeping aid used in the treatment of insomnia. I
believe the ad intentionally inserts pictures and ideas that unsuspecting customers will subliminally take
