SOCIAL MEDIA TAKEOVER
What? Have one of the co-founders (or artist??) take full control of Instagram (stories mostly) for
a day
Why?
– Can help promote brand message & increase brand awareness
– Provides new content
– Source of entertainment
– Creates interaction between founders and community (rare connection in larger
companies)
– Possibility of getting feedback (depending on posts)
– Can be marketed as an event → attract new people
– Creates more activity on the page/ increased engagement or re-engagement
– Greater authenticity to the brand
How?
– Promote the takeover on all social media platforms ahead of time
– Prepare key topics that want to be covered
o Customer feedback
o Why Bidgala was founded
– Have an idea of the type of content that will be posted
o Polls (i.e. fave art pieces)
o Questions (for feedback potentially?)
o Quizzes (fin entertainment/engagement)
o Hashtags
o Livestream??? Could potentially invite guest speakers (artists?) → depends on
how many viewers the livestream can get, might not be worth the time