Desi Kerr
Intro to Media Advertising
1 February 2015
Advertiser: Snickers
Overview of Advertiser:
This advertisement is a 30 second ad purchased by Mars for Snickers promotion. The
ad has a retro feel to it and is based on The Brady Bunch, a famous television show in the
early 70’s. Snickers plays off of their past campaign “You’re Not You When You’re Hungry”
and tosses in the ambience of The Brady Bunch. The commercial stars famous actors Danny
Trejo, Robert Reed, Florence Henderson, and Steve Buscemi. Marcia from The Brady Bunch
is played by Danny Trejo because “she’s not herself when she’s hungry”. The moment Danny
Trejo takes a bite of his Snickers, he instantly turns into the real Marcia Brady. This ad’s
target audience is both male and female, but more towards an older age group. Snickers is
intending to mostly reach adults who know The Brady Bunch television series from the 70’s
and feel connected to the show.
Agency:
This advertisement was done by the BBDO Worldwide advertising agency in New
York City. The agency started off in 1891 with George Batten’s Batten Company and then in
1928 the company merged with Barton, Durstine & Osborn and became BBDO (BBDO).
The company has continued to grow since then and “BBDO Worldwide has been named the
“Most Awarded Agency Network in the World” by The Gunn Report for six consecutive
years beginning 2005” (BBDO). BBDO has been a big provider of advertisements in the
Super Bowl between 1990 and now. Not only has BBDO been in and out of the Super Bowl
