Advertisement Risk
Since the beginning of the 21th century the competition for market share has increased
enormously among companies. Thus, advertisement became very essential part of most
businesses. However, if the message of the advertisement is not strong enough customers tend
to ignore the advertisements. Because of this, some companies are taking risks, both in their
messaging and in their marketing channels. So companies started advertising very aggressively
which has led to controversies and lawsuits against those companies.
False and exaggerated representations in marketing are illegal. Section 5 of the Federal Trade
Commissions (FTC) Act, codi)ed at 15 U.S.C. 41-58, as amended, empowers the FTC to protect
consumers against unfair or misleading acts or practices by businesses. If a business violates the
