ADVERGAMING
Oğuzhan Leventoğlu –1504883
›A video game which in some way contains
an advertisement for a product, service, or
company.
›Some advergames are created by a
company with the sole purpose of promoting
the company itself or one of its products,
and the game may be distributed freely as a
marketing tool.
›Other times, an advergame can be a regular
popular video game, which may be
sponsored by a company, and include
advertisements within the game for the
sponsoring company
Definition
Of
›Advergaming applications give brands the
chance to establish deep relationships with
consumers.
›Advergaming, which aims to increase the
brand awareness among consumers by
bringing together the concepts of
advertising and games, has a place in social
media as an advertising tool used by
advertisers in terms of giving messages with
marketing content and creating a positive
link between the brand and the consumer.
Advergaming
›Its interactive nature offers many advantages.
›The most important of these is the fact that
the consumers who create a kind of defense
against traditional advertisements do not
know that they are exposed to advertising
messages in the game in this type of
advertisement so that the message can be
