International Business: Advanced Biomedical Device
Dr. Richard Bentley developed a device with a “speed healing” function that aids in the
wound healing process. The demand is very high, and this product is distributed through sales
persons who sell to hospitals and clinics in the US.
Miniaturization is the competitive advantage used for this device, which is basically a
trend to manufacture small mechanical, optical, and electronic product and devices. The United
States has the market to accommodate such technology because most hospitals in the US are
open to exploring new technologies. The market is also receptive to this product because of the
huge population and good international relationships.
As mentioned before, the product is the Speed Heal which helps to oxygenate the blood,
