TRENT UNIVERSITY DURHAM
Individual
Assignment
Submitted to: Caitlin McLaughlin
Made by: Dillon Antony
0590972 Intro to Marketing Dillon Antony
ADMN 2100 Individual Assignment
Topic: Old Spice
In our modern society, there are numerous organizations that provide beneficial goods and
services for a specific group of people in order to satisfy their needs. Many organizations
currently realize that they cannot favor to every consumer knowing that they each have very
distinct needs and wants to be fulfilled. Instead, companies should use various methods such as;
marketing segmentation, positioning and targeting strategy in order to penetrate different sectors
in the market (2015, Intro to Marketing, Ch.7 pg 241). That is exactly what Old Spice has done
to be in the position that it is in today. They were able to develop an outstanding marketing plan
in order to show which particular segment of the market to penetrate. By following through on
their strategies and objectives, Old Spice has been able to reach out to numerous consumers
across the globe and continue to expand its services.
Old Spice has expanded their merchandise to satisfy different needs for its consumers. As
they are mainly known for offering deodorants, they have expanded their merchandise to offer
more diverse goods like: antiperspirant, bar soap, body spray, body wash, deodorant, fragrance,
