Adidas AG (German: AH–dee–DAHS; stylized as ɑdidɑs since 1949) is a multinational
corporation, founded and headquartered in Herzogenaurach, Germany, that designs and
manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in
Europe, and the second largest in the world, after Nike.
Adidas’s vision statement is “to be the design leaders with a focus on getting the best
out of the athletes with performance guaranteed products in the sports market globally.”
Adidas’s mission statement is “The Adidas Group strives to be the global leader in the
sporting goods industry with brands built on a passion for sports and a sporting
lifestyle. We are committed to continuously strengthening our brands and products to
improve our competitive position.”
–Throughout the years, Adidas’s mission statement has evolved to reflect the changes that
happened in the industry.
From my own view: Adidas is one of the biggest creative corporation in their industry, it’s make athletes
more confident and strong in their training and competition . Their products are very innovative, and
they work hard to improve performance at the highest possible level.
We have three elements for the information system strategy triangle, I will present it in the next section.
1. Adidas business strategy
Business strategy has a very important role in the making of any market leading brand. The 21st century
marketplace is highly competitive and to stay ahead of others you need a strong business strategy.
Changes happen fast in the business world. However, strategy is at the foundation of everything you
need to excel in a highly competitive and fast changing business environment. In this article, you will
read about the business strategy adopted by Adidas for market growth. During the recent years, Adidas
has made several changes to its business strategy for achieving faster growth worldwide.
The brand is gearing up for a high jump in the near future. Its new business strategy encompasses
several things from changing the company’s strategic focus, to creating more sustainable products and
technological innovation.
The main question that we will find how they implement this strategy in proper way ?
– To answer this question we need to the reason of choosing this strategy, adidas before choose this
strategy they make SWOT analyses in which help them to determine main ( internal strength ,
weaknesses) and (external opportunities, and threats) in environment.
