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English
Dr. Josh Pryor
Advertisement Analysis
“From infancy to adulthood, advertising is in the air Americans breathe, the information we
absorb, almost without knowing it. It floods our mind with pictures of perfection and goals of
happiness easy to attain... We are feeding on foolery, of which a steady diet, for those who feed
on little else, cannot help but leave a certain fuzziness of perception.” Barbara Tuchman
After reading the Conducting Visual Arguments handout and responding to the questions, write a well-
organized and fully developed thesis-driven analytical essay of at least 900 words in which you do the
following:
WRITING TASK:
Choose a print advertisement that has been used within the last 12 months from a popular American
magazine that illustrates what Tuchman terms “pictures of perfection and goals of happiness” and then
