Czirelle Dominique Enojo Papa Strategic Management
BS Accountancy – 2 (ACC) Activity 2: Business Strategy
Aggressive Product Marketing:
The power that lies within Social Media’s Reach and Reseller Discounts.
Starting a new business or releasing a new product to the market entails proper
information gathering before finally executing it. This entails that the acquired
information is important towards formulating a sound plan of action that would ensure
success. In this sense, in selling a new product, the following strategies are considered
to maximize sales and increase the product’s market share:
1. Aggressive Online Marketing of the Product through Utilizing Social
Media Platforms. As the world is engrossed in the Information age, the advent
of marketing a product is much simpler due to the ease in access. Moreover, a
lot of people are within reach due to the accessibility of the internet as a
platform. In this sense, capitalizing on the potential of the internet to advertise
a new product will surely be a success – if executed properly.
2. Coordinate with Social Media Influencers to do a Paid Review of the
Product you are Selling. Through utilizing social media influencers who have
a lot of followers on social media, the product gets to be known quicker since it
would act like a testimony coming from them. Additionally, the Filipinos are
known to have tendencies of being imitative. As such, it is normal to see
Filipinos using the products that their idols would use.
3. Identify Possible Resellers of the Product and Incentivize them upon Bulk
Purchases. One thing to consider about new products is how will you be able
to sell it. In this sense, pinpointing possible resellers of the product and