LOVELY PROFESSIONAL UNIVERSITY
Marketing Management
VIVO
STP ANALYSIS
Page | 1
ACKNOWLEDGEMENT
The success and final outcome of this assignment requested a lot of
guidance from different sources and friends. I really grateful to Dr.
Muramalla Venkata SSR sir because I managed to complete the
assignment with in the time given by him. And also thank you sir for
assigning this wonderful assignment to me and supporting. Not but
not least, I would like to express my gratitude to my friends how have
helped and welling to help me.
MANI SANDEEP THATHA
12106486
COMPANY PROFILE
Vivo, headquartered in Dongguan, Guangdong Province, China, is a Chinese multinational
smartphone maker. With landline phones and cellular phones, vivo entered the
telecommunications and consumer electronics sector in 1995. Vivo began manufacturing
smartphones in 2011. Vivo releases and markets smartphones under the vivo brand, which
is the 5th most popular smartphone brand in China and the 10th most popular smartphone
brand worldwide as of 2014.
In mainland China, vivo sold 25 million units in 2014; in 2015, the company expects to sell 45
million units worldwide, with an average retail price of $300. The yearly capacity of
production is 60 million units. Vivo is now one of China’s top five most lucrative smartphone
companies.
