passengers, they risk flying with empty seats. Once the plane takes off, they cannot
sell the seat. Therefore, they need a flexible pricing system. Such a system requires
detailed cost information about passengers and aircraft.
The costs are unlikely to be much different among passengers. The variable costs
are relatively low (per passenger) and may include food and beverage, some
baggage handling cost, some ticket processing costs, and, depending on the plane, a
(very) small amount of fuel.
•
The cost accounting issues for Nabisco are the same as for Carmen’s Cookies in the
sense that managers at Nabisco want the same kind of information as Carmen: what
are the costs of cookies, who is performing the best, and so on.
The cost accounting issues are different in the size and complexity of the operations
at Nabisco compared to Carmen’s Cookies.
•
In decision-making, managers or supervisors may wish to take actions that they
believe will increase the firm’s value that are difficult to justify given available
information. Often, these situations arise when managers are using their intuition
and their experience to identify new business opportunities and cannot point to data
that support their views. For example, a marketing manager might view investment
in a new advertising campaign as necessary for remaining competitive even though
it appears to increase costs. Because the accountant does not have expertise in this
area, she cannot verify the information the marketing manager is using.
In a few cases, however, a marketing manager may wish to pursue a project
because of personal reasons (for example, because he was the champion of the
product), and hopes to have an economic analysis to justify additional advertising
support. In these situations, care must be taken to ascertain the economic merits of
the plan, and, if the plan cannot be justified on economic grounds, the manager