Question 1
Other than the first time presentation on the movies in a theater, movies are distributed in
many other ways. They include:
Film festivals- documentary film festivals are held where it is exposed to viewers creating
buzz. The festival creates a better opportunity where film makers meet potential buyers.
They are usually sold at a discount to attract more buyers.
Awards- it is a fantastic way of creating credibility and buzz is submitting for an award.
Although the movie is given out for free, it attracts many buyers there after.
Broadcast television- its one of the best way of distributing a new master piece. Film
makers can distribute it themselves or through distributors and agents. Others include
internet, marketing and public relation, creating e-mail list, DVD distribution and
educational license agreements.
Like other business, the film makes must derive different methods of pricing their movies.
To ensure proper penetration of the movie, sellers must understand their customers’ needs
and the appropriate price to charge them. They include:
Comparative pricing- through this strategy, film makers price their movies in comparison
with their competitors. Although many sellers rely on this method, it is not reliable since it
affects customers’ perception.
Selling time over money – refers to the pricing point where the product is first charged at a
relatively lower price, thereafter, the price is increase as the customers develop connection
with the movie.
Effect of useless price point- refers to the pricing point where the pricing affects the
customers’ perception on the product.
