Question 1
Whenever I hear my favorite song I feel positive and happy. My favorite song is played in a
commercial for a new hamburger made by McDonald’s. When I am trying to decide where to go
for lunch, I find myself thinking of McDonald’s hamburger and feeling positive and happy,
thereby leading me to go to McDonald’s for lunch. What type of learning is this an example of?
classical conditioning
operant conditioning
observational learning
massed practice
Question 2
Using the McDonald’s example from question one, what is the unconditioned stimulus?
good feeling
McDonald’s
hamburger
favorite song
Question 3
Using the McDonald’s example from question one, what is the conditioned stimulus?
favorite song
hamburger
postiive feeling
there is no conditioned stimulus
Question 4
Using the McDonald’s example from question one, what is the conditioned response?
eating lunch
McDonald’s
hamburger
good feeling
Question 5
Now McDonald’s has stopped using my favorite song. As time goes on my good feelings
towards the McDonald’s hamburger decrease. This is an example of:
generalization
positive reinforcement
discrimination
extinction
Question 6
I find myself having good feelings towards Burger King and Jack in the Box hamburgers
also. This is an example of:
extinction
discrimination
negative punishment
generalization
Question 7
McDonald’s wants to make sure that my favorite song is only associated with their hamburgers,
not the hamburgers of other fast food restaurants. To do this they make sure that they show the
McDonald’s logo along with their hamburger when my favorite song is playing. McDonald’s is
trying to make sure what is happening?
discrimination
positive reward
extinction
discrimination
generalization
extinction
spontaneous recovery
