Assignment #1
Accounting Information Systems
21/05/19
a. I think Tesco is gathering its customers names, addresses, household size, ages of
children, dietary preferences, and income levels. As well as using the clubcard to
qualify for the discounts, Tesco computers recorded everything a customer
purchased.
b. Tesco motivated 12 million customers by offering big spenders’ special
promotions while offering merchandise discounts to customers who sign up and
offers points for every pound spent when they use the card. These points can be
used to reduce the price of future purchases or exchanged for frequent flier miles.
c. Tesco can achieve customer loyalty, better decision making, customized coupons
