ABSOLUTE AND
DIFFERENTIAL
THRESHOLD
GROUP 1
Group 1 Team Members
JUMAAT
PBS20101029
SALINDA
PBS20101015
SHALINI
PBS20101101
NG JIEN HUN
PBS20101013
GAN SOO SIONG
PBS18312129
Q1. Discuss the differences between the absolute threshold
and the differential threshold. Which one is more important
to marketers? Explain your answer.
TEXTURE SOUND
SMELL
TASTE
STIMULUS
SIGHT
SENSES AND STIMULUS