AB InBev, world’s largest brewing company, is the unification of Anheuser-Busch, U.S
company that was
founded in 1860 and InBev, Belgian-Brazilian company. The unification was formed on 18
November
2008.1 InBev was formed after the merge of Interbrew (Artois-Piedbouf unification,
Belgian companies,
1987), and AmBev (merge of Antarctica and Brahma, Brazilian companies 1999) in 2004.
AB InBev has its
headquarter in Leuven, Belgium. The brand connects with small focus-groups with its
large portfolio of
more than 200 brands which “includes global brands Budweiser, Corona and Stella Artois;
international
brands Beck’s, Leffe, and Hoegaarden; and local champions Bud Light, Skol, Brahma,
Antarctica,
Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye,
Sibirskaya Korona,
Chernigivske, Cass, and Jupiler. Anheuser-Busch .”2 The company often applies
technological
innovations, for example recently launched project Superdraft, home-kegg tapping system.
AB InBev’s
direct competitors are Carlsberg Breweries, Heineken, and SABMiller. 3 The revenue of
the company was
$39.8 billion in 2012. AB Inbev is focused on world class efficiency, constantly bringing
improvements in
quality and safety, utilizing Zero-Based Budgeting and maximizing the cost savings.