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ANHEUSER-BUSCH INBEV
10 Point Analysis
Comprehensive Market Planning
EXECUTIVE SUMMARY
Anheuser Busch InBev is a Fortune 1000, publicly traded Multi-national Corporation
headquartered in Belgium. Seven business segments have helped them become one of the world
leaders in beer sales by volume. Sales and revenues increase yearly, showing the strength of the
company. Their innovative style that keeps them ahead of market trends has helped and will
continue to help them gain access to new market segments, knowing what their customers and
future customers want. Their brand strength will help solidify their future.
Anheuser Busch InBev will have some hurdles to overcome in the coming years, but
there are ways these can be overcome and still remain profitable. With consumers becoming
more health conscious, alcohol sales could see a decrease, however this can give them the
chance to diversify into more non-alcoholic beverage products and revenue. Anheuser Bush
InBev knows how to use its distinctive competencies to its advantage and using its overall strong
brand portfolio, they will be able to weather any storm and retain, if not expand their market
share.
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1 - MISSION –WHAT DOES IT STATE
“Consumers come first at Anheuser-Busch InBev. Our promise is to create enduring
bonds with consumers so that they enjoy our brands time and again. One way we will realize this
is through our strong brand portfolio. Out of well over 200 brands, we prioritize a small group of
Focus Brands - the brands we believe will most effectively build deep connections with
consumers.
This is the moment when consumers ultimately choose to purchase or consume our
brands. By utilizing capabilities in sales, merchandising and distribution we will win over the
consumer at the point of connection. This entails building sales and merchandising capabilities,
achieving preferred supplier partnerships with customers, and consistently building the equity of
our brands.” (Anheuser Busch InBev corporate web site –
