Aarong is a trusted name among millions of consumers in Bangladesh. It is one of the most
popular and top-notch chain handicraft shops of the country, which provides a stable and
lucrative source of employment for the underprivileged rural artisans.
Aarong has been in existence for quite a while now, and has set up a number of its
showrooms in Dhaka, outside of Dhaka and abroad. Aarong’s eye-catching outlets
upholding rural Bangladesh can be spotted even in first world countries like the U.S.A.,
U.K and Canada. Aarong has crossed the national boundaries to reach the expatriates and
natives of other countries. This international expansion provides a wonderful opportunity
to carry our culture, customs and ways of life to the international arena. Because Aarong’s
products are made locally by our dexterous craftspeople, they also reflect our own culture
and norms. For this reason, whenever any international personality comes to visit
Bangladesh, it’s most probable that he/she would step inside Aarong. Aarong is also the
first name that crosses our mind when it comes to giving a souvenir to any public figure
visiting Bangladesh.
Aarong, which means “A Village Fair”, symbolizes fairness in the global village. Aarong
helps the rural artisans to support themselves by restoring their pride and self-esteem and
reviving the traditional arts & crafts. In this process, Aarong contributes greatly to BRAC’s
goal of “Poverty Alleviation and Empowerment of the Poor.”
After its establishment, Aarong has opened up a huge employment opportunity for women