Course: MAR303 – Digital Marketing
Instructor: Hong-Van Tran
Assignment: Group project – Interim report
This document: Template and instructions
GENERAL INSTRUCTIONS
Students are expected to give an overview of the business they choose to study in this
project as well as conduct a thorough analysis of its current business situation including
various stakeholders and environmental factors.
STRUCTURE
1. Introduction
1.1. Company overview
▪ An introduction to the company’s history, vision, mission, products
and services, key development milestones, etc.
1.2. Industry overview
▪ An introduction to the industry where the company is competing in
▪ The key movements of the industry up until now
2. Situational analysis
2.1. Company analysis
