Course: MAR303 – Digital Marketing
Instructor: Hong-Van Tran
Assignment: Group project – Final report
This document: Template and instructions
GENERAL INSTRUCTIONS
After conducting a situation analysis of the business, students are now expected to
generate a digital marketing strategy for it to compete better in the market. The strategy
must adhere to the market and business situation investigation in the last report.
Students will be challenged on how the business and marketing objectives are formed,
whether they are appropriate for the company’s circumstances, as well as how the
proposed strategy and tactics will ensure the achievement of these objectives.
STRUCTURE
1. Introduction
(Revise if needed)
2. Situational analysis
(Revise if needed)
3. Digital strategy & objectives
3.1. Digital strategy
