[VOLUME 6 I ISSUE 1 I JAN. – MARCH 2019] e ISSN 2348 –1269, Print ISSN 2349-5138
http://ijrar.com/ Cosmos Impact Factor 4.236
Research Paper IJRAR– International Journal of Research and Analytical Reviews 889
A Study on Impact of Online Food delivery app on Restaurant Business
special reference to zomato and swiggy
Dr. Mitali Gupta
DAIMSR
Received: December 11, 2018
Accepted: January 16, 2019
ABSTRACT: The recent development of the net has boosted the extension of on-line food services by
facultative individuals to go looking, compare costs and handily access these services. on-line ordering has
been a growing as a requirement have factor for the eating place business. on-line ordering has taken the food
business by a storm. Technology puts a buried impact on the business industry, technology has changed the
entire frame of restaurant industry, and it will continue doing a great job. A technically developed online food
ordering system has changed the restaurant’s culture drastically and gives a new amazing comfort zone to
the people across the globe. The main objective of this research to study the impact of zomato and swiggy on
restaurant business.
Introduction
The format of home delivery or the takeaways have gained plenty additional customers in locations like
malls, offices and big-party orders for residential complexes. Individuals missing breakfast on the thanks to
work, order-in. People, United Nations agency want a higher selection of company lunch or party, order in
too. Everybody appears to be in awe of the net food order and delivery possibility for the convenience and
immediate supply of food reception. Besides, the convenience of ordering groceries from your mobile app or
application program has definitely alienated some market share from the trusty ‘kirana’ or the mom-n-pop
stores. Asian country is that the sixth largest grocery market within the world, however the organized sector
as travel by a number of the net businesses mentioned on top of makes up just for 5-8% market share of the
grocery business. The overwhelming majority remains in hand by these native markets and also the mom-n-
pop stores. This has some obvious impacts on the brick-and-mortar formats of in-dining restaurants as
additional individuals opt to have restaurant–style cuisines right within the privacy of their homes or
workplaces; however the impact isn’t such a lot because it could seem to be. The nutrition business in Asian
country is simply concerning a pair of decades recent, and remains mostly unorganized. Given the speed at
that the organized sector is quickly growing, it’s solely a matter of your time and a way larger chunk of
world investments before a extremely massive impact is formed on in progress eating house businesses that
will not have a delivery-focused format of their own. The demand of online ordering is real. It conveys to the
customer base that you are a modern growing restaurant and very challenging to others that wants to be a
convenient and accessible for all the guests who used to ordered regularly. The most important that which
will always need to contact the quality of enhancing online food ordering ever is the only one that has to be
maintain the customer as a regular customer, In the sense provides good qualities and quantities of food,
time maintain, delivery asap. This will give you the perfect result for online food ordering system fulfilled.
Offering online ordering lets your guests place an order more conveniently. Without feeling pressure to
wrap up their order, customers are more inclined to explore all of their menu options, and even end up
spending more than they would when ordering over the phone or in person. With no line behind them, the
pressure for your guests to make speedy orders is gone, and they’ll be more inclined to get that extra item.
Most of the people knows about swiggy, zomatoetc , they are growing online food ordering apps now a days.
they provide good servicing for the customers from different areas, places and clients along with fabulous
taste.
Objective
1. To know the impact of food delivery start-ups like zomato and swiggy on restaurant business
2. To know the strategies of food delivery app zomato and swiggy.
Literature Review
A research on the changing market for food delivery (Carsten Hirschberg et al 2016) indicates that online’s
penetration of the total food-delivery market broke 30 percent in 2016. We believe penetration rates will
[ VOLUME 6 I ISSUE 1 I JAN.– MARCH 2019] E ISSN 2348 –1269, PRINT ISSN 2349-5138
grow further as the market matures, eventually reaching 65 percent per year. According to gloria food the
advantage of online ordering and the reasons for the growth of food delivery app industry are Convenience,
Simpler menu to manage, significant savings, no Hassels etc. Food Panda is an introduction to the newest
food sensation that’s here to stay (Shiyin Chan, 2015) Foodpanda is a global online food delivery
marketplace headquartered in Berlin, Germany. Fun fact – they’re also known as hellofood in other places in
the world.
Bhavna Singh (2015) said that Foodpanda has been present in the Indian market since May 2012.
Foodpanda first major move was acquisition of TastyKhana, which was launched in the city of Pune in 2007.
Together with TastyKhana and JUST EAT, it is now present in over 200 cities and partners with over 12,000
restaurants. She also talked about JUST EAT was launched in Denmark in 2001 and was traded publicly on
the London Stock Exchange. Their Indian business was launched as Hungry Bangalore in 2006. It was
renamed in 2011 when JUST EAT acquired a majority share in the business. Today, the company partners
with over 2,000 restaurants.
According to Deepinder Goyal, Zomato CEO and co–founder told TechCrunch that he expects to reach 10,000
restaurants in India in a few months. “We have a sales team of around 300 in India and 5,000-odd
advertisers… these partners know the volume we bring to them so it is quite easy for us to launch this new
service.”
Data Collection
This research is totally based on Secondary data. Secondary data included collecting information about
various apps, the industry position, etc from the various portals from the internet, journals, magazines etc.
Indian Food App Scenario
With the boom in digital industry across the globe, it’s had its impact on the Indian economy too. The online
food ordering firms have sprouted up in bulk. The market size of food in India is expected to reach Rs. 42
lakh crore by 2020, reports BCG. Presently, the Indian food market is around $350 billion. The space is
coming up with a lot of innovation catering to their customer convenience, satisfaction and retention. This
has also built room for a lot of new players, who are targeting specific groups of people. Many new players
joining the segment with innovative business models such as delivering food for health conscious people,
