Running Head: A STEP ABOVE FASHION 1
A Step Above Fashion
Adam M. Prins
Saint Leo University
A STEP ABOVE FASHION 2
A Step Above Fashion
One of the largest retail clothing chains in America, Nordstrom really does it right. What
you may ask do they do so well? The simple answer is extraordinary customer service. The sales
associates at Nordstrom soar above industry standards by focusing on the most important
element in retail store success: keeping the customer happy. Nordstrom believes a happy
customer is a loyal customer is a profitable customer. This informal equation is what drives the
retail giant’s efforts to excel at providing each customer with the most exceptional, personalized
experience possible each time they visit a Nordstrom store. Overwhelmingly, Nordstrom’s
approach to customer service and customer relationship management is an appropriate way to
mitigate potential conflict.
