A Comprehensive Financial Analysis
Of
TOYS R US
TABLE OF CONTENTS
Company Overview ………………………………………………. 4
Key Facts……………………………………………………………… 4
Business Description……………………………………………. 5
History …………………………………………………………………. 6
Key Employees …………………………………………………….. 7
Major Products And Services………………………………. 12
Products And Services Analysis………………………….. 13
SWOT Analysis …………………………………………………… 14
Top Competitors …………………………………………………. 18
Company View ……………………………………………………. 19
Locations and Subsidiaries…………………………………. 24
HISTORY
Toys “R” Us was established in 1948 as a baby furniture store in Washington DC, by
Charles Lazarus at the young age of 25 . Mr. Lazarus began a business totally dedicated to
kids and their needs just in time for the post-war baby boom era. The store started off by
selling baby toys first, and then toys for older children, as it responded to customer
demand. In 1957, Lazarus opened the first toy supermarket, which combined specialty
retailing and off-price positioning. In May 1999, the company formed a new division,
Toysrus.com. The following year, Toysrus.com teamed up with Amazon.com to form a
co-branded online toy store.
ANALYSIS OF TOY R US MAJOR INDUSTRY
Toys “R” Us specializes in the provision of toys, apparel and baby needs to children
and their families. The Toys “R” Us family, which includes Toys “R” Us, Babies “R” Us,
Imaginarium and Toysrus.com. It has operations in 25 countries, mainly the US,
Japan, Canada, and Europe, and sells toys, games, bicycles, sporting goods, VHS
video tapes, electronic and video games, small pools, books, infant and juvenile
furniture and similar items and electronics, as well as educational and entertainment
computer software for children.
DESCRIPTION OF PRODUCT AND SERVICE LINE
Toys R Us, Inc is engaged in the operation of retail stores consisting of U.S. locations
comprised of toy stores under the name Toys R Us, childrens clothing stores under the
name Kids R Us, infant-toddler stores under the name Babies R Us, and educational
specialty stores under the name Imaginarium. Internationally, the company operates toy
stores under the name Toys R Us. It also sells merchandise through its Internet sites and
through mail order catalogues. Its products include:
Action Figures
Activities & Learning
Arts & Crafts
Baby Toys
Bikes
Scooters
Ride-ons
Skateboards
Skates
Blocks
Building Sets
Models
Dolls
Furniture
Games & Puzzles
Pretend Play & Dress-Up
Sports & Outdoor Play
Stuffed Animals & Toys
Vehicles & Die-Cast
Video Game
Toys “R” Us International operates or franchises toy stores in more than 25 countries
outside the US. These stores generally conform to traditional prototypical designs
similar to those used by Toys “R” Us, USA. It also employs computerized inventory
systems similar to those utilized by Toys “R” Us, USA.
SENIOR MANAGEMENT TEAM
John H. Eyler, Jr
Chairman and Chief Executive Officer
John Eyler joined Toys”R”Us, Inc. as President and Chief Executive Officer in January
2000. He was named Chairman in June 2001. Prior to joining Toys”R”Us, Inc., Mr. Eyler
