A Business Marketing Plan: Capet Capital

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A Sustainable Business Marketing Plan

William Goins

Capet Capital

Executive Summary

This document is for the sustainable business idea Capet Capital, LLC. Capet

Capital is a proprietary trading firm located in the Chicago area. The products we

choose to compete in are fixed income and equity derivative futures contracts on

the CME for a taxable income, volume and volatility opportunities. Traders will

consist of hand traders and algorithmic traders. A small percentage of profits will be

donated to a charity to a cause voted on by traders. This will help bring the trading

floor closer as a group. The firm will also incorporate solar power energy solutions

by using solar panels to consume a portion of its energy.

Mission Statement

At Capet Capital, Trading is our passion. We do enjoy making money but it is