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A Sustainable Business Marketing Plan
By
William Goins
Capet Capital
2
Executive Summary
This document is for the sustainable business idea Capet Capital, LLC. Capet
Capital is a proprietary trading firm located in the Chicago area. The products we
choose to compete in are fixed income and equity derivative futures contracts on
the CME for a taxable income, volume and volatility opportunities. Traders will
consist of hand traders and algorithmic traders. A small percentage of profits will be
donated to a charity to a cause voted on by traders. This will help bring the trading
floor closer as a group. The firm will also incorporate solar power energy solutions
by using solar panels to consume a portion of its energy.
Mission Statement
At Capet Capital, Trading is our passion. We do enjoy making money but it is
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