Below are three scenarios. Indicate how the researcher should
proceed in each case;
That is, determine the following, giving reasons:
a. The purpose of the study
b. The type of investigation
c. The extent of researcher investigation
d. The study setting
e. The time horizon for the study
f. The unit of analysis
Scenario 1
Ms Joyce Lynn, the owner of a small business( a women’s dress boutique), has invited a
consultant to tell her how her business is different from similar small businesses within a 60-
mile radius with respect to use of the most modern computer technology, sales volume, profit
margin, and staff training.
a. The purpose of the study:
Basically there are two types of purpose of the study
1. Exploratory study study:
